I am Stephane Keulian

Marketing & Retail Consultant

  • Age 45
  • Address 14, Avenue Marcel Martinie
  • E-mail stephane.keulian@gmail.com
  • Phone 06 29 40 05 73


Experienced with all stages of the development and management of brands in retail as well as designing store concepts.

Skill Set

Branding and Positioning 100%
Business Development 80%
Store Concepts 100%

Work Experience

Since January 2015


Freelance Consultant

I help brands and retailers to create their new store concept and reinforce their positioning. I also work with property companies on shopping center marketing positioning issues. Lastly, I collaborate on a regular basis with food and retail professional media and events.

April 2014 - December 2014


Marketing manager

COMPAGNIE DE PHALSBOURG is a real estate development, investment and management company, which ranks among the major players of the French real estate market.
In charge of the positioning and branding of a new premium outlet development (140 stores, 20,000 m2 GLA) located in the Lyon area and set to open in 2018. I managed the creation of the B to B leasing toolkits (corporate brochure, website, social media networks, trade fairs).

September 2012 - Apri 2014


Marketing Director

Opened in late 2013, ONE NATION PARIS is an exclusive outlet shopping center in the Paris region (24,000 m2 GLA, 100 stores) which offers 30 to 70% discount on luxury and fashion brands.
During the development process of the project, I was responsible for the positioning and branding strategy, as well as the creation of a comprehensive range of leasing marketing tools (B to B websites, leasing app, communication campaigns, PR and influence initiatives, emailing and newsletters, trade fairs). In 10 months time, 70 leases had been secured and a major competing project in the same catchment area had to be cancelled.

Once the shopping center opened, I was in charge of the B to C marketing strategy and operational execution (full digital ecosystem, events, sales promotion, loyalty program).

May 2010 - September 2012


Marketing Director

In 2010, CORIO was one of the major European property company specialized in retail with more than 200 shopping centers in 7 countries.

I was responsible for turning 2 major shopping centers in the Corio France portfolio into "favourite meeting places" (Corio’s corporate strategy on a European level) in order to enhance both their commercial performances and their images among retailers.
The process especially included shopping center brands re-positioning, social media investments to connect with the local communities, sales promotion, and a series of original events held on a regular basis.
These initiatives resulted in footfall increase, regular media coverage and a boost in new leasing contracts as the shopping centers showed new vitality.
Furthermore, I was regularly involved in marketing workshops on an international level to share the best marketing practices.

March 2007 - May 2010


Marketing Director

In charge of the re-positioning of Eurest brand, dedicated to the business and industry sector in France with nearly 1,000 restaurants, as well as the creation of new restaurant concepts (take-away options, brasserie and corporate restaurants).
To support the sales department, I was also regularly involved in calls for tenders.
To support the operation department, I set up a new trade marketing plan with some global FMCG brands to increase the restaurant revenues. It resulted in 1 million euro additional revenue.

May 2004 - March 2007


Store Concept Director

Responsible for the "MAG3" new store concept of the French supermarket chain (2,000 stores) that provided comprehensive solutions to increase store performances.
I was responsible for defining the key elements of the concept and for ensuring its implementation among independent store owners through both in-house and external teams.
With more than 1,000 stores implemented within the first 18 months, MAG 3 resulted in a dramatic boost on sales for INTERMARCHE which market share gained 1 point.

August 1995 - May 2004


Marketing Manager

I was responsible for the positioning and the development of private labels on several food markets through new products launches, new packaging designs, promotion and communication annual plans.
I managed a team of 15 people.


1992 - 1993

Mastère Spécialisé Marketing Management


1989 - 1992



Let's meet

I am available and motivated to join your team in France or in The Netherlands

From the blog

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Sport : cycling and fitness.

Contemporary American Literature 

Architecture and Design.



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