24 Hour Ejder Club awarded Best Pop Up Store 2016

Mapic 2016 has awarded 24 Hour Ejder Club as the Best Pop Up Store of the year.

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The 24 Hour EJDER Club sees the combining of the two online brands, EJDER and 24 Hour Club, to create a physical concept store located in London’s Old Street underground station. The two pure players, who both have already proven a positive influence on the UK’s fashion scene in a short time, have even more drawn attention when they installed their pop-up in a metro station.

Launched in April 2016, 24 Hour Ejder Club is a pop-up store that perfectly matches both brand DNA’s.

Since their progressive approach to the avant-garde culture in contemporary fashion has pushed the boundary of conformity, it is no wonder to figure out why they installed their store in an underground location.

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A new vibrant materialisation of 2 major retail trends:  O2O (online to offline), which encourages pure players to go physical, and Pop Up Stores, that prove their ability to offer flexible solutions for brands to create experiential customer touchpoint.

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