Mapic 2016 has awarded 24 Hour Ejder Club as the Best Pop Up Store of the year.
The 24 Hour EJDER Club sees the combining of the two online brands, EJDER and 24 Hour Club, to create a physical concept store located in London’s Old Street underground station. The two pure players, who both have already proven a positive influence on the UK’s fashion scene in a short time, have even more drawn attention when they installed their pop-up in a metro station.
Launched in April 2016, 24 Hour Ejder Club is a pop-up store that perfectly matches both brand DNA’s.
Since their progressive approach to the avant-garde culture in contemporary fashion has pushed the boundary of conformity, it is no wonder to figure out why they installed their store in an underground location.
A new vibrant materialisation of 2 major retail trends: O2O (online to offline), which encourages pure players to go physical, and Pop Up Stores, that prove their ability to offer flexible solutions for brands to create experiential customer touchpoint.