Gossard set to expand in France.

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GOSSARD, the centennial British lingerie brand intends to increase dramatically its sales in France, as well as in Germany and Poland.

Available extensively on e-commerce sites, the brand will regain physical contact with the French customers through department stores corners. To raise the brand awareness, a communication campaign is also planned.

Influenced by British culture, the brand will offer lines with a more international appeal.

Source : FashionMag.