Dutch Fashion Brand YAYA to expand in Europe
YAYA is Dutch fast fashion brand which emphasizes on quality and casual elegance.
The brand is running 4 stores in The Netherlands but its clothes are also on sale in some 2,200 multibrand stores and 50 shop-in-shops, not to mention its online store.
The Flagship store opened in 2013 in Amsterdam is worth a visit. The tasteful combination of fashion and lifestyle gives the clients triggers to browse this friendly, cosy environment
Dutch fashion brand Yaya is working on its international expansion, with a first Belgian store (in Knokke on the coast) as an example of its drive. Stores in Luxembourg, France and Germany are to follow but at a slow and carefully controlled pace to maintain exclusivity.
France in also involved. The first store will open in Arcachon, a trendy coastal city on the south west part of the country.
To be continued…