FIVE GUYS to Open in Paris
In 2016, FIVE GUYS is about to open it first outlet in France (Bercy Village) a few years after being successfully introduced in the UK.
GOURMET BURGERS ON DEMAND
In the US, FIVE GUYS has been one of the fastest growing food chain, expanding from just 5 stores in 2002 to more than 1,200 today, mostly operated through franchise.
The customer experience is enhancing made-to-order customisation process : you order your food at a first counter. In the kitchen someone calls your name as soon as your food is ready. Then, you get your meal at a second counter (looks like Starbuck’s experience).
According to the brand, you can choose between 25,000 possible combinations (breads, toppings, sauces…)
MORE EXPENSIVE BUT LESS PROCESSED
FIVE GUYS burgers are on average 35% more expensive than “mainstream” burgers. This is the price to pay for quality. Nothing is ever frozen. Only fresh and fast. Potatoes are cut and fried on site.
AN AMERICAN SUCCESS STORY
FIVE GUYS was founded in 1986 in Virginia by Jerry Murrell and his four sons (the “five guys”) and is now considered as an inspiring entrepreuneurial business case.
They developed the brand with the following mission statement in mind : “Five Guys goal is to sell the best quality burgers possible. To sell the best burger possible, we focus on Quality, Service, and Cleanliness.”
When President Barrack Obama visited FIVE GUYS Washington outlet and declared that he considered their burgers as the best in the country, the brand benefited from a free nationwide press coverage.
SIMPLE BUT STRONG IDENTITY STORE DESIGN
Design-wise, FIVE GUYS restaurants showcase simplicity and authenticity through bold white and red decor.
Five Guys Burgers and Fries restaurants are designed to be as efficient as possible to professional and prompt service. The interior design of the guest seating area is clean and comfortable and is organized to manage crowds when the restaurant is relaxed or during peak hours.
YOU SHOULD NOT BE IN A HURRY
Each burgers take exactly 6 minutes to cook. if you are in a hurry, FIVE GUYS is not an option for you. While you are waiting for your ordre, complimentary roasted in-shell peanuts are offered for on-site consumption at most locations, with signage alerting potential customers who may have a peanut allergy.