Despite fierce competition between retail brands, we seldom find out products or places that truly make a difference, show a unique personality and engage people in the long run.
With this series of posts, I would like to introduce you with some of the brands and places that, according to me, really stand out from the crowd, thanks to their vision and their values but also through operational excellence.
Today, let’s zoom in on ATELIER COLOGNE, a young “Maison de Parfum” creating pure perfumes inspired by Eau de Cologne.
Atelier Cologne is basically a love story. A love story between the two founders Sylvie Ganter and Christophe Cervasel, who had long track records in the perfume industry before creating ATELIER COLOGNE in 2009 (and got married at the same time).
Sylvie and Christophe took up the challenge of highly-concentrated cologne : the “Cologne Absolue”, which has an exceptional lasting power so that they are considered as real perfumes. Besides, they decided to offer a wide range of different fragrances, called “Collections” to address a much larger audience.
“CLEAN” PERFUMES ARE THE NEW HYPE
Since the beginning of the new century, simple and fresh perfumes are dominating the market. With their highly concentrated fruit and flower essential oils, ATELIER COLOGNE products meet the expectations of consumers, especially on the American and European markets, where strong and heady perfumes are no longer popular.
EACH CREATION TELLS A STORY
Sylvie and Christophe are inspired by their trips and the people they meet to create new fragrances. They wrap up the emotions that have contributed to give rise of each and every creation on “Mood boards”.
In this stores, shoppers can have their names engraved on the leather case of the perfume bottles.