KIABI Pop Up Store in Paris
Kiabi has showed off muscles and ambition over the last few weeks.
During the latest Mapic in Cannes, Kiabi had set up an experiential “Surprising Store” outside of the main venue to showcase its new store concept. And position itself as a fast fashion brand that retail landlords should now consider as aggressive and desirable as H&M or Primark.
A true challenge for a brand which can now rely on its expertise in style but still suffers a lot from having been almost exclusively present in retail parks with quite a poor store concept so far.
The marketing offensive goes on these days in Paris with a creative and cosy pop up store installed in hip and trendy Montorgueil neighbourhood in Paris until December 4th.
A place where visitors can enjoy a selection of the new collections for the whole family with a focus on the glitter collection designed for the end of the year.
Kiabi has recently announced to open hundreds of new stores in the years to come. We will keep an eye on this exciting repositioning strategy.