LUDO. OUT OF THE BOX INITIATIVE IN SHOPPING CENTER MARKETING

Culture responds to everyday needs of the customers and visitors.

Ludo is basically a place where people can learn, share and connect.

Located in the mall, Ludo is a generous and inviting venue that provides a full range of regular and free workshops (dance lessons, theater, english lessons…).

With more than 500 workshops a year, Ludo has helped to build a vast community of members who showcased what they learned during major events held in the mall 3 times a year.

Ludo generated a massive press coverage and contributed to boost the mall attractivity towards brands and people.