Next-Gen APPLE Store Just Opened in Memphis

Apple has just opened in Germantown (Memphis Area) its next-generation store both designed by Jonathan Ive and Angela Ahrendts. This new store design has also started overseas (in Brussels and Dubai)

The main lessons learned there :

  • Logo-less design: Perhaps the most surprising change is that the iconic Apple logo is nowhere to be seen.


  • Undoubtedly the biggest new addition though is a gigantic 37-foot display screen opposite the store’s all-glass frontage. The high-resolution array is encased in a black housing and fills almost the entire wall with its edge-to-edge display. Industry estimates of a screen that size are well over $1 million


  • The store is described as having a high-flung ceiling lined with light panels and spotlights, which illuminate product display tables that have been arranged to maximize floorspace and achieve a sense of openness.




  • None of the surfaces at the new store are painted. The color palette is all dictated by natural materials.
  • New wooden accessory display installations adorn the walls, and feature a headphone tryout area along with shelves for speakers, docks and other products.