PRIMARK Flagship Madrid
Last October, PRIMARK has opened its 41st store in Spain on the prestigious Gran Via in Madrid.
Located in a former Department Store, PRIMARK’s massive 133,000 sq ft four-storey space is an inspiring combination of art museum, planetarium and sartorial haven.
Seeking the “push for posh” effect, the architects and designers have featured new technology in a beautifully restored historic building. A series of 11 interconnected screens stream specially created linked audio and video content around the atrium, and see-through LED screens create a science-fictional holographic outcome.